Enter the market with aids
Marketing & Sales Rep. Office in China
In the past, many multi-national and some small and medium sized enterprises (SMEs) have invested into China with a sales entity or manufacturing plant for the global market as well as the local market. It is because China is with relative conservative and complex business culture and you need a local office and Chinese staff when you enter the market. Finding a distributor alone usually does not work in this more matured and fiercely competitive market. Now with rising labor cost, market barriers, trade wars and a pandemic, more obstacles are created for SMEs to enter the market if you don’t have experienced team to follow up your leads generated and solve ongoing problems the customers are requesting, thus made you loose the opportunities and time to sale better into the second largest market.
But to establish a subsidiary or legal entity in China, the cost would include but not limited to registration, accountant, rent, recruitment, salary, social insurance, utilities and other operational cost that usually is a timing consuming and big investment for SMEs before you see good market sales as profits. Therefore, similar to Business Process Outsourcing, we propose you the key sales service outsourcing of marketing, sales, technical and operational support to our office, which is lower cost, less administration and regulatory hurdles. Plus, we always guarantee the results with transparency on this lean operation solution to help you sell into the market faster, easier than you do by yourself.
How it works
The service is provided as we run your China liaison office for your company under contract. For example, we name the liaison office under your name, and create your business card as China office. We will do all the marketing and sales activities on behalf of you in China, including the distribution channel development, sales development, manage the customer relationship, pre and post sales services and technical support on the ground. While engaging into our service, we work based on the market research findings and our practical experience to determine the market strategy as approved by your management. During implementation of the strategy, we report monthly and annually in transparency and reviews to adjust accordingly.
For best promotion of your sales strategy into China market, we usually assign one manager and one sales executive dedicated to your business. The professional fee is quoted based on the sales person’s working hours per month plus the commission as agreed, it also inclusive of office rent, phones, administration support, computers, utilities, and salaries. The business development cost such as transportation, accommodation and marketing fee are charged separately.
We provide flexible solutions of timeline of the sales rep. office
The timeline could be:
1st month, we will localize your marketing material in Chinese according to local feature;
2nd month, we will work out with you and the distributors of long list of potential customers;
3rd month, we will outreach and identify the prospect clients and arrange meetings with the key person in the organizations;
And the process will continue in the 4th to 5th month while we could arrange rounds of meetings with potential clients and conduct the continuous discussions.
We would expect you to visit the China market at the 4th to 5th month or organize virtual meetings with the potential clients at this stage. Our staff will arrange all the related services including but not limited to logistics and accomodation for your schedule about the in-market meetings;
At the 6th month, you could evaluate our performance and marketability in our market and make a decision of how to expand the business in China.
Or if you want to withdraw from the market upon this six months of market testing. In most cases, we continue working with the exporter on the similar process to more hours of engagement into the market to achieve their growth.
Translation and Localization
If you are not ready to invest more resources into China, we have a competent team working with professional translators to translate your website, social media accounts, brochures and other marketing packages with an in depth understanding of what would appeal the market better. We provide more efficient trans-creation and localization package for you to be ready for this huge market.
Alglory Investment Ltd.
Level 2, No. 1 Building, Greenland International Park,
No. 59 Pan Yang Road, Minhang District,
Tel: +86-21-62566036 | Fax: +86-21-62566024
IBG Global is an association of private commercial consulting firms with offices and staff in 53 countries. Covering more than 200 country markets. Alglory is IBG Global China office.